Empowering Saudi futures

In a world where the buzzwords "innovation" and "sustainability" often float through the air like confetti at a parade, Saudi Arabia's ambitious Vision 2030 blueprint for transforming its economy and society is a tangible manifestation of these ideals.

Driven by authenticity

In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new generation of drivers.

Arabian wildlife through the lens

Offering breathtaking shots of the spectacular biodiversity of Saudi Arabia, “Horizon Saudi Arabia,” a pioneering documentary released on Netflix in January, is opening the way for a new wave of content from one of the world’s most fascinating countries.

Soudah secrets: Arabian adventure

Nestled in the lush, green mountains of Saudi Arabia's Aseer region, Soudah Peaks is an ambitious tourism project spearheaded by the Kingdom to diversify...

Planting the future

Mohammed Alkhalid dreams of a greener Saudi Arabia. Alkhalid has been in love with trees ever since watching a seedling he planted more than 20 years ago grow into a magnificent specimen. By making it easy for people and businesses to plant trees, his environmental startup, Nabatik, is helping Saudis fight climate change and create meaningful connections to nature.

A smarter way to fight floods

Mustafa Mousa, founder of flood mitigation startup Sadeem, is using wireless sensors and AI to save lives and protect cities from the billion-dollar devastation of floods.

Technology to feed the world

A year after the UN announced that the global population had reached more than 8 billion, one of the world’s largest manufacturers of agricultural...

A new driving era

When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed eccentric to launch a new challenger brand dedicated to high performance, good looks and the sheer excitement of driving.
IVECO

IVECO: Driving sustainable innovation

In the ever-evolving landscape of commercial vehicles, IVECO stands out as a beacon of innovation and sustainability. With its recent "Be the Change" launch event in Barcelona, the company unveiled a groundbreaking approach to the future of transportation, encapsulating an ambitious strategy that resonates with IVECO's commitment to driving change.
RSG

Red Sea Global’s sustainable luxury travel vision

Red Sea Global (RSG) has achieved a groundbreaking feat in sustainable luxury travel with the completion of Saudi Arabia's largest off-grid electric vehicle (EV)...

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Preparing for a computer-driven future

Just as the steam engine has come to symbolize the industrial revolution of the 19th century, perhaps no single object represents the democratic, consumer-centered economies of the 20th century better than the mass-produced automobile.

Why go to work?

A love match

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Inside Blue Marlin Ibiza

In the picturesque setting of Ibiza, Blue Marlin stands out not just as a premier beach club but as a pioneer in blending luxury with sustainability and cutting-edge technology.