Nissan’s Intelligent Mobility vision provides a framework for innovative and technological advances that also focus on the driver and passenger experience, guiding customers towards a safer and more sustainable future.
Can you introduce us to Nissan Intelligent Mobility?
There are three pillars to Nissan Intelligent Mobility. Firstly, Nissan Intelligent Driving, which creates more confidence for our customers. This includes our investments in autonomous drive technology. Then comes Nissan Intelligent Power, which makes the drive more exciting for our customers, but also cleaner and more efficient. This includes our zero-emission and electric vehicle technologies.
Finally, Nissan Intelligent Integration, which connects our vehicles to our wider society. It makes vehicles our partners for more than just mobility, also connecting customers to infrastructure and to social networks.
Whereas many others in the industry use technology to remove people from the driving experience, Nissan’s approach is to use technology to make people and cars true partners in this journey.
What is Nissan doing to reduce the cost of EVs and enhance their performance?
EV technology is core to our global product portfolio. We intend to be aggressive in its deployment, and believe that within the next decade we will be in a position to turn some of our core models into EVs. We also believe that the synergies created through our Alliance partnerships will be key to reducing costs and enhancing performance of our EV products.
“We develop technology for the sake of making our customers’ lives better.”
Daniele Schillaci, EVP Global Marketing and Sales, Nissan Motor Company, Ltd.
How does Nissan intend to maintain its leadership of an increasingly competitive EV market?
Having sold nearly 300,000 Nissan LEAFs since 2010, we are proud to be the world’s EV leader. Nissan believes that EVs should be available at mass-market prices. This September, we took our leadership in EVs to the next level by unveiling the all-new Nissan LEAF, which will be the icon of Nissan Intelligent Mobility. With so much experience and knowledge in the EV space, we have no intention of relinquishing our advantage in electrification.
What autonomous driving technologies are included in the new Nissan LEAF?
The all-new Nissan LEAF contains ProPILOT, which is our breakthrough autonomous drive technology. ProPILOT allows for single-lane autonomous driving on the highway. We launched ProPILOT first in Japan last year. The demand has been very strong because it clearly meets our customers’ needs in Japan.
Autonomous drive technology makes our customers safer while at the same time making their drive less stressful by removing the more tedious and mundane parts of driving. In 2018, we expect to launch a “multiple-lane control” feature that autonomously negotiates hazards and changes lanes during highway driving.
How do you think Intelligent Mobility can improve the quality of life in cities?
Nissan Intelligent Mobility is intended to be our comprehensive vision for moving people to a better world through a safer, more sustainable, and more exciting kind of mobility. Each of the three pillars seeks to harness an emerging automotive technology to improve the quality of life for our customers but also for the cities where they live and work. So by implementing all three of these pillars together as part of a comprehensive vision for the future of mobility, Nissan believes that we will make urban mobility more sustainable but also more exciting for everyone
