Why are tech giants and ambitious startups alike flocking to North Carolina? Once celebrated for its tobacco fields and textile mills, the Tar Heel State has undergone a remarkable evolution, emerging as a dynamic hub for technology and innovation. This transformation is more than a shift in industry—it’s a testament to the state’s resilience and vision. With a unique blend of top-tier talent, strategic location, and enviable quality of life, North Carolina offers more than just picturesque landscapes—it presents a compelling case for businesses aiming to thrive in the modern economy.
At the heart of this transformation is the state’s robust talent pipeline. Home to prestigious institutions like Duke University, the University of North Carolina at Chapel Hill, and NC State, the state consistently produces a highly skilled workforce. This educational prowess hasn’t gone unnoticed. Chris Chung, CEO of the Economic Development Partnership of North Carolina (EDPNC), emphasizes, “Our world-class education system, including renowned research universities and an unparalleled community college system, supports a talent base that’s among the largest and fastest-growing in the country.”
“Talent is the magnet; businesses follow.”
Christopher Chung, CEO Economic Development Partnership of North Carolina
Beyond academia, North Carolina’s business-friendly environment is a significant draw. The state boasts the lowest corporate tax rate in the U.S., complemented by performance-based incentive programs that help offset relocation and expansion costs. These initiatives have been instrumental in attracting industry giants. Apple, for example, announced a $1 billion investment to establish a new campus in Research Triangle Park—further cementing the state’s tech credentials.
But talent isn’t just flowing from universities. North Carolina’s secret weapon is its community college system. Through the NCEdge program, the state is turning untapped potential—career changers, returning workers—into highly trained talent. Delivered via 58 colleges across all 100 counties, it’s quietly powering economic momentum. “It’s about lifelong learning that meets the real needs of a fast-moving economy,” says John Loyack of the NC Community College System. With over 100,000 North Carolinians trained through NCEdge, businesses can reskill teams before they even break ground. In a tight labor market, that’s not just an asset—it’s a magnet.
Geographically, North Carolina’s position along the East Coast gives companies access to major markets. This strategic location, combined with steady investment in infrastructure, ensures seamless connectivity to global supply chains. Chung notes, “Our strategic East Coast location, bolstered by continuous infrastructure investments, connects us effortlessly to world markets.”
Quality of life is another cornerstone of North Carolina’s appeal. The state offers a balance of urban sophistication and natural beauty. From Raleigh’s creative buzz to the Outer Banks’ beaches and the Blue Ridge Mountains, the lifestyle factor helps attract and retain top talent. As Todd Olson, CEO and co-founder of Pendo, puts it, “With its first-class universities, hub of technology companies, and incredible quality of life, North Carolina offers the perfect setting for our team to grow.”
The state’s pro-business momentum is showing up in the rankings. North Carolina was named CNBC’s “Top State for Business” two years running, a nod to its steady economic growth and innovation-friendly policies.
Its strength in emerging sectors keeps the spotlight on the future. Biotechnology, energy, finance, and IT are growing fast, supported by a collaborative R&D ecosystem. Research Triangle Park—home to 300+ companies and over 65,000 professionals—is a blueprint for what happens when talent, capital, and vision collide.
In essence, North Carolina offers a full-spectrum value proposition: a deep talent pool nurtured by elite universities and a cutting-edge workforce system, a tax and incentive environment that works for business, and a lifestyle that sells itself. As companies look to scale in a complex global landscape, the Tar Heel State is more than ready.
North Carolina’s tech scene is on fire. What’s fueling this surg?
It’s like we’ve hit the perfect trifecta: a powerhouse of skilled talent from our top-notch universities, a tax environment that’s music to any business’s ears, and a lifestyle that’s hard to beat. Tech companies see this and know they’ve found a place where they can soar.
How does the state’s lifestyle factor into attracting businesse?
Imagine offering your team not just a job, but a life they love. Great schools, affordable living, vibrant cities, and breathtaking nature—it’s a package that makes top talent think twice before looking elsewhere.
What’s EDPNC’s role for companies eyeing North Carolina?
Think of us as your personal concierge. From scouting the perfect location to unlocking incentives and connecting you with local movers and shakers, we’re here to make your transition seamless and your success inevitable.
Any specific industries you’re rolling out the red carpet for?
We’re doubling down on biotech, IT, and clean energy. These sectors not only align with our strengths but are also poised to redefine the future. We’re ready to be at the forefront of that revolution.
How does North Carolina’s infrastructure support ambitious growth?
Our prime East Coast spot is just the start. With relentless investments in transportation and logistics, we’re ensuring that businesses here aren’t just connected—they’re leading the pack in the global marketplace.
