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Where the sky is not the limit
In Saudi Arabia, the landscape is undergoing transformative change, spurred by Vision 2030's drive to diversify the economy beyond its traditional oil-based foundations.
Tech tour Amsterdam
In the vibrant heart of Amsterdam, a city celebrated for its historical beauty and forward-thinking ethos, an innovative wave is redefining the tourism experience for children and young adults.
Empowering Saudi futures
In a world where the buzzwords "innovation" and "sustainability" often float through the air like confetti at a parade, Saudi Arabia's ambitious Vision 2030 blueprint for transforming its economy and society is a tangible manifestation of these ideals.
Soundstorm: unleashing a technological symphony
In the heart of Riyadh's Banban desert, where sand meets sky and beats electrify the air, Soundstorm emerges as more than just a music festival—it's a technological marvel that ignites the senses and pushes the boundaries of entertainment. Hosted by…
Arabian wildlife through the lens
Offering breathtaking shots of the spectacular biodiversity of Saudi Arabia, “Horizon Saudi Arabia,” a pioneering documentary released on Netflix in January, is opening the way for a new wave of content from one of the world’s most fascinating countries.
A new silver screen
Hajar Alnaim is helping to wake the sleeping giant of world cinema. Backed by Saudi government funding and by major Hollywood companies including Netflix, she is training a new generation of Saudis in the job skills needed by the country’s…
Soudah secrets: Arabian adventure
Nestled in the lush, green mountains of Saudi Arabia’s Aseer region, Soudah Peaks is an ambitious tourism project spearheaded by the Kingdom to diversify its economy and develop public service sectors. Iman Almutairi, a key figure in Destination Branding, Marketing,…
Tech in time
In the heart of Europe, Prague, the capital city of the Czech Republic, stands as a beacon of tourism, brilliantly merging ancient history with modern technology and innovation. This remarkable combination is reshaping the tourism landscape, offering an enriched experience…
Technology to feed the world
A year after the UN announced that the global population had reached more than 8 billion, one of the world’s largest manufacturers of agricultural equipment continues to develop smarter ways for farmers to feed the world as efficiently and sustainably…
Music mixers
Life in the great cities of the Middle East is lived out to a never-ending soundtrack of music in a dazzling variety of genres, from traditional folk to rock, jazz, and the ultra-contemporary sounds of Arabic rap, hip-hop, and house.