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A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed…
Disrupting on-demand delivery
In 2015, as food delivery and ride-sharing services proliferated around the world, Saudi Arabian entrepreneurs Ayman Alsanad and Naif Al-Simiri realized that smartphones could do much more than connect passengers to cab drivers or hungry diners to local restaurants.
Designing the future
Sometimes it pays to be bold. Five years ago, when a small group of true believers in Barcelona committed to create a high-performance sports car brand, few people gave the venture much of a chance.
Rebel with a cause
When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.
A day with Marc ter Stegen and his plug-in hybrid
The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel. He uses his driving time on his way to a match to concentrate and to talk with his family…
Capital vision for the Middle East
As the pandemic transforms the daily life of billions of people around the world, the fast-growing Saudi capital of Riyadh is preparing to lead a new era in urban living.
The smartest city
Thousands of years after the world’s first great cities emerged in the fertile lands of the ancient Middle East, the region is playing a starring role in a new chapter in urban civilization.
SEAT primed for new era
SEAT presents its new micromobility products globally, the SEAT MÓ eScooter 125 and the SEAT MÓ eKickScooter 65.
Chemicals giant in driving seat of innovation
Long a pivotal player in the global energy and chemicals market, in recent years Saudi Arabia has emerged as a hotbed for the research and development of technologies that can help make contemporary life more energy efficient and environmentally sustainable.
Six reasons for driving an electric car
In addition to sustainability and the environment, saving time and money are the main advantages of driving an electric car. The use of special lanes and reserved parking zones are incentives for drivers of zero emissions cars.