Saudi Arabia
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Empowering Saudi futures
In a world where the buzzwords "innovation" and "sustainability" often float through the air like confetti at a parade, Saudi Arabia's ambitious Vision 2030 blueprint for transforming its economy and society is a tangible manifestation of these ideals.
Soundstorm: unleashing a technological symphony
In the heart of Riyadh's Banban desert, where sand meets sky and beats electrify the air, Soundstorm emerges as more than just a music festival—it's a technological marvel that ignites the senses and pushes the boundaries of entertainment. Hosted by…
Arabian wildlife through the lens
Offering breathtaking shots of the spectacular biodiversity of Saudi Arabia, “Horizon Saudi Arabia,” a pioneering documentary released on Netflix in January, is opening the way for a new wave of content from one of the world’s most fascinating countries.
A new silver screen
Hajar Alnaim is helping to wake the sleeping giant of world cinema. Backed by Saudi government funding and by major Hollywood companies including Netflix, she is training a new generation of Saudis in the job skills needed by the country’s…
Soudah secrets: Arabian adventure
Nestled in the lush, green mountains of Saudi Arabia’s Aseer region, Soudah Peaks is an ambitious tourism project spearheaded by the Kingdom to diversify its economy and develop public service sectors. Iman Almutairi, a key figure in Destination Branding, Marketing,…
An empire of minds
The Kingdom of Saudi Arabia, traditionally reliant on its vast oil reserves, is now boldly charting a new course towards a future underpinned by human capability and education. This monumental shift is embodied in the Human Capability Initiative (HCI), a…
Shaping tomorrow’s minds
In the heart of Saudi Arabia, a nation historically synonymous with oil, a transformative wave is reshaping the landscape. This seismic shift, far from the dunes of the desert, is taking place in the digital realm of education and innovation,…
Planting the future
Mohammed Alkhalid dreams of a greener Saudi Arabia. Alkhalid has been in love with trees ever since watching a seedling he planted more than 20 years ago grow into a magnificent specimen. By making it easy for people and businesses…
Revolutionizing Saudi E-Commerce
When businesses in Saudi Arabia want to sell more online, Salman Butt is the man they turn to first. The co-founder of e-commerce platform Salla is enabling companies of all sizes to flourish in the Saudi Arabian online commerce market,…
A smarter way to fight floods
Mustafa Mousa, founder of flood mitigation startup Sadeem, is using wireless sensors and AI to save lives and protect cities from the billion-dollar devastation of floods.