Mobility
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There is no second
In a city known for its elegance, Madrid witnessed the unveiling of a new era in automotive innovation. CUPRA City Garage Madrid became the stage for the global premiere of the CUPRA Terramar.
Ready for tomorrow?
The Cupra City Garage in Madrid, located on the iconic Calle Serrano, is more than just a showroom for vehicles; it is a vibrant cultural hub that seamlessly integrates art, music, fashion, and gastronomy into the urban fabric of the…
Ampere charges ahead
More than 120 years after Louis Renault drove his first motor vehicle through the streets of Paris, the car manufacturer is transforming for a decarbonized future.
Forget the blah blah blah
On April 29, Madrid’s historic Palacio Cibeles was not just a backdrop but a beacon of modernity, as it hosted the remarkable “CUPRA Design Obsession” event. This wasn’t just another car launch; it was a manifesto of style, declaring CUPRA’s…
Driven by authenticity
In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new…
Revving up Madrid: CUPRA’s largest city garage ignites the capital with humor and style
The opening of CUPRA's largest City Garage in Madrid, a grand event for the CUPRA tribe, was a resounding success. Hosted by the famous TV presenter David Broncano, whose humor added a lively spark to the evening, the event was…
Technology to feed the world
A year after the UN announced that the global population had reached more than 8 billion, one of the world’s largest manufacturers of agricultural equipment continues to develop smarter ways for farmers to feed the world as efficiently and sustainably…
A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed…
IVECO: Driving sustainable innovation
In the ever-evolving landscape of commercial vehicles, IVECO stands out as a beacon of innovation and sustainability. With its recent "Be the Change" launch event in Barcelona, the company unveiled a groundbreaking approach to the future of transportation, encapsulating an…
Beyond automotive
Fedra Ribeiro was developing advanced digital technologies at one of the world’s largest automotive suppliers when out of the blue she got a phone call from one of the biggest names in the industry -- Luca de Meo, CEO of…