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The man driving Cupra

They said it couldn’t be done. At the start of 2018, when Barcelona‑based SEAT launched its CUPRA brand for a new generation of sports cars, the world’s automotive press gave the venture little chance of success. What was SEAT doing…
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Steering SEAT into the future

Carsten Isensee is stepping into the driver’s seat at Barcelona-based car manufacturer SEAT just as the company hits top gear. With car deliveries increasing by 10.9% last year, sales are at their highest level in history.
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A new vision of mobility

As a decade of unprecedented change ends and a new year dawns, the social and economic consequences of technological innovation are becoming ever more apparent. On the frontline of transformation is the global car industry, which dominated the economy of…
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Innovation is an attitude

We all are aware of the need to adapt to an increasingly changing context, and that is what innovation is all about - about changing the rules of the game and building a new foundation on which to create a…
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What are the professions of the future?

Half of all current jobs will no longer exist in 25 years, while new professions are gaining ground. Data is the new oil and therefore every company is looking for data scientists, architects and engineers. Attracting talent is a major challenge for…
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Innovating in the fast lane

We need to consider that the rise of economies is often directly correlated with a rise in emissions. So how do we decouple the two? The solution lies in changing energy technologies and behaviors, while working to mitigate the current…