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CUPRA in pole position

"SEAT is positioned in the mass segment and we want to position Cupra higher than that in terms of performance, design, uniqueness and sophistication." Wayne Griffiths, VP Sales and Marketing, SEAT
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SEAT leads from the front

At a time when other, more conservative manufacturers are failing to connect with European car buyers, SEAT’s dynamic designs, accessible prices and digital innovations are inspiring a new generation of drivers to get behind the wheel.
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Flipping the luxury switch

After making its breakthrough in the compact and sports car segments of the global car market, electrification is now coming to the world of the big hitters in the luxury sector.
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Electric vehicles in pole position

Thanks to Enel’s investments in public recharging points in cities and on highways, it is already possible for EV owners to drive all the way from southern Italy to Milan without having to worry about the range of their cars.
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The joy of driving

Engineered by German performance car specialist Albert Biermann and designed by the legendary Peter Schreyer, the Stinger is taking Kia into new, uncharted territory.
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Democratizing the EV

As part of this once-in-a-lifetime transition, Volkswagen is investing billions of euros in new powertrain and battery technologies.