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The man who inspired the Stinger

"Design is a tool that helps the brand achieve what it wants to communicate and where it wants to go. Kia has been a challenger brand. We came from nothing and we have surprised a lot of people."
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Taking Kia to the next level

As the automotive industry faces the greatest period of change in its history, coming to terms with new technologies for connectivity, electrification and autonomous driving, market share, scale and global reach have become even more critical to success.
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Driving the digital transformation

Spanish car manufacturer SEAT occupies pole position in the race to develop connected cars. Buzz speaks to Fabian Simmer about how the company is responding to changing demand and how it is innovating for the future.