Sustainability
213 articles
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Soudah secrets: Arabian adventure
Nestled in the lush, green mountains of Saudi Arabia’s Aseer region, Soudah Peaks is an ambitious tourism project spearheaded by the Kingdom to diversify its economy and develop public service sectors. Iman Almutairi, a key figure in Destination Branding, Marketing,…
Planting the future
Mohammed Alkhalid dreams of a greener Saudi Arabia. Alkhalid has been in love with trees ever since watching a seedling he planted more than 20 years ago grow into a magnificent specimen. By making it easy for people and businesses…
A smarter way to fight floods
Mustafa Mousa, founder of flood mitigation startup Sadeem, is using wireless sensors and AI to save lives and protect cities from the billion-dollar devastation of floods.
Technology to feed the world
A year after the UN announced that the global population had reached more than 8 billion, one of the world’s largest manufacturers of agricultural equipment continues to develop smarter ways for farmers to feed the world as efficiently and sustainably…
A new driving era
When the first CUPRAs rolled out of the Martorell factory of SEAT S.A. outside Barcelona in 2018, few people in the car industry paid much attention. At a time when hype about autonomous vehicles was at its greatest, it seemed…
IVECO: Driving sustainable innovation
In the ever-evolving landscape of commercial vehicles, IVECO stands out as a beacon of innovation and sustainability. With its recent "Be the Change" launch event in Barcelona, the company unveiled a groundbreaking approach to the future of transportation, encapsulating an…
Red Sea Global’s sustainable luxury travel vision
Red Sea Global (RSG) has achieved a groundbreaking feat in sustainable luxury travel with the completion of Saudi Arabia’s largest off-grid electric vehicle (EV) charging network. The network, encompassing over 150 strategically positioned charging stations, now fuels the exclusive fleet…
AI for a greener tomorrow
In March this year, citing profound risks to humanity, hundreds of scientists and technology executives signed an open letter urging a moratorium on the development of advanced artificial intelligence (AI) systems. But Professor Eric Xing says pressing pause would be…
Charting new horizons
Red Sea Global (RSG) achieved a significant milestone today with the inaugural flight to its Red Sea International Airport (RSI), marking a transformative moment for Saudi Arabia’s tourism industry. The SAUDIA flight, originating from Riyadh’s King Khalid International Airport (RUH),…
A sustainable footing
Haifa Alhumaid has been fascinated by the beauty of shoes ever since she was a child growing up in Saudi Arabia. Today, global demand is growing for her high-end designs, including her environmentally responsible shoes made out of processed mushroom…