The final frontier for tourism
In the verdant and mountainous south-west of the Kingdom of Saudi Arabia, where historic tribes herd goats through villages that date back thousands of years, one of the world’s most exciting travel destinations is now taking shape.
28/01/2022
Rebel with a cause
When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.
17/12/2021
Regenerative tourism moves Saudi Arabia forward
When travelers pass through the new international airport serving The Red Sea Project’s resorts in Saudi Arabia, they will soon realize that they have arrived at a very different kind of destination.
02/11/2021
Sowing seeds of the future
Saudi Arabia has launched two green initiatives that will preserve ecosystems and transform the environment in the Middle East and beyond
09/05/2024
Saudi steps up sustainable tourism drive
With signs that global tourism is rebounding as the coronavirus pandemic recedes, Saudi Arabia is poised to become the world’s flagbearer for a new form of sustainable, authentic and responsible tourism.
27/09/2021
Extreme E: the adventure where less is more
Mattias Ekström opens the doors of the ABT CUPRA XE team paddock, where nothing goes unused. Teams of eight people and no public audience, some of the keys to reducing the environmental impact. The philosophy of the Extreme E Series is to…
30/07/2021
A vision of barefoot luxury
Taking shape on the pristine shores of the Red Sea, amid the breathtaking beauty of uninhabited islands, untouched coral reefs, and desert canyons steeped in history, a stunning new destination is redefining luxury tourism and sustainable travel for the post-Covid…
14/06/2021
A day with Marc ter Stegen and his plug-in hybrid
The FC Barcelona player drives his new plug-in hybrid car for the first time and talks about his impressions at the wheel. He uses his driving time on his way to a match to concentrate and to talk with his family…
23/05/2021
Adventure and tranquillity in Arabia
From a vantage point high in the clouds, on a verdant mountain top soaring some 3,000 meters (9,800 feet) above the Arabian Peninsula, Husameddin Al Madani looks down on an unexplored world of adventure, experience and tranquillity.
06/05/2021
Resetting ESG for the post-pandemic world
As world leaders mobilise investment capital to fight climate change and secure the economic recovery from Covid-19, Environmental, Social and Governance (ESG) criteria have never been more prominent.
04/05/2021