Bridgestone provides not only the Official Tire of the Olympic Games for Rio 2016, but also seismic isolation bearings to protect against earthquake damage and bicycles, which the brand has been producing for over 60 years in Japan.
“We hope our relationship will develop into something bigger, more influential and that has a more powerful impact,” says Maasaki Tsuya, Bridgestone’s CEO and chairman of the board. “In Brazil, we started tire recycling in 1999 and are already working with local institutions. We are dedicated to serving society with superior quality. That is a perfect match for our Olympic partnership.”
“We are working on a zero-waste-to-landfill goal in Latin America,” explains Christine Karbowiak, Chief Administrative Officer, Chief Risk Officer, and Executive Vice President of Bridgestone Americas.
“In 2012, we committed to reducing CO² emissions by 35% by 2020. Our legacy to Brazil and beyond is to continue to deliver on our sustainability goals.”
