In the heart of Saudi Arabia’s evolving tourism landscape, Bayadir Binnmahfouz is crafting a greener future at the Red Sea Global. With a background that spans media communications, economics, and psychology, Bayadir’s journey into sustainable hospitality is a testament to the transformative potential of Vision 2030. Her work is pivotal in steering the Red Sea’s hospitality operations towards sustainability, aligning with Saudi Arabia’s broader ambitions to cultivate a robust, eco-friendly tourism sector that captivates a global audience.
Bayadir’s approach intertwines her profound connection to the natural world with her professional endeavors, particularly in marine conservation. This unique blend of personal passion and professional obligation is reshaping the guest experience at the Red Sea, setting a new benchmark for sustainable luxury in the region. As a leading figure in sustainable operations, she embodies the innovative spirit that Vision 2030 champions, showcasing how targeted environmental initiatives can drive significant industry evolution.
You’ve transitioned from media to sustainable hospitality. What drove this shift?
My fascination with sustainability really blossomed during my time in Switzerland, known for its environmental initiatives. The move to sustainable hospitality felt like a natural progression, allowing me to fuse my diverse academic background with my commitment to the environment.
What does a typical day look like for you at Red Sea Global?
Each day is different, filled with tasks from developing sustainability guidelines to managing guest activities. I also focus on accessibility, ensuring all our services are inclusive. It’s this variety that keeps my role exciting and fulfilling.
How do your personal interests in marine life influence your work?
Growing up in Jeddah instilled a deep love for the ocean. At work, I channel this passion into creating and implementing practices that protect our marine environments, ensuring our operations are both enjoyable for guests and mindful of the ecosystem.
Can you share some sustainable practices you’ve implemented?
We prioritize sustainability in everything, from the kitchenware we use to the cleaning products for our water sports equipment. These efforts significantly reduce our environmental footprint and safeguard our marine life, enhancing the overall guest experience.
What challenges do you face in embedding sustainable practices into everyday operations?
Balancing guest expectations with our sustainability goals is challenging. We address this by educating our guests about the importance of our eco-friendly measures and offering them sustainable alternatives that enhance their experience.
Bayadir Binnmahfouz’s narrative is not just her own but also a reflection of a larger movement within Saudi Arabia. Through her efforts, she not only enhances the tourism experience but also contributes to a cultural and environmental legacy that will inspire future generations. Her work at Red Sea Global is a clear illustration of how Vision 2030’s goals are being realized—transforming the kingdom into a pioneering force in global sustainable tourism.
