In response, Ford is rethinking mobility from A to Z, studying car-use behavior and introducing pilot programs to help users get to where they want to be.
The company has been working with London’s authorities for two years: “They have been really open to different solutions and very supportive,” explains Barb Samardzich, vice president and COO for Ford of Europe. Last May, it launched its point-to-point GoDrive scheme, with two of its best-selling models. The GoDrive app lets users locate hubs, pick up an electric Focus or low-emission Fiesta, pay per-minute to drive with no mileage limits, and drop it off in a guaranteed parking space on arrival.
“It’s about being a consumer-focused company, staying relevant in a fast-changing world.”
Mike Nakrani, Director FoE Smart Mobility,
Ford Motor Company
This January, FordPass was unveiled in the US and will be launched in London later this year. Leveraging consumer trust in the brand, it aims to map the way forward for personal mobility, whether you drive a Ford or not.
The app includes FordPass Marketplace, a one-stop mobility tool; FordPass Perks, featuring cross-brand collaborations; and FordGuides, a free-to-use expert service
