How Vin00s is redefining wine culture
For years, wine culture has been synonymous with sophistication, exclusivity, and—let’s be honest—alcohol. But a quiet revolution is shaking up the industry, and it’s not coming from traditional vineyards in Bordeaux or Napa. It’s emerging from an entirely different space, one where health meets enjoyment and inclusion reigns supreme.
At the forefront of this movement is Vin00s, the world’s first platform dedicated entirely to non-alcoholic wines. Founded by Vanessa de Souza Lage, Vin00s is rewriting the rules of wine appreciation, one bottle—and one review—at a time.
“When we launched Vin00s, it wasn’t just about filling a gap in the market,” says Vanessa. “It was about creating a space where non-alcoholic wine could be explored, celebrated, and elevated.”
The gap she’s referring to was glaring. While the craft beer industry has embraced alcohol-free alternatives with open arms, wine has been slower to evolve. Most traditional platforms have treated non-alcoholic wine as a novelty—an afterthought, at best. Vanessa, however, saw something more: a cultural shift toward mindfulness, health-conscious choices, and a growing demand for sophistication without the hangover.
From obscure niche to a cultural phenomenon
Non-alcoholic wine is no longer the lukewarm grape juice of the past. Thanks to innovative production techniques, producers are experimenting with everything from fermentation methods to oak-barrel aging, crafting alcohol-free wines that boast complexity and character. Vanessa notes, “We’re seeing creative blends that incorporate tea infusions, botanicals, and unique fruit varieties—non-alcoholic wines that rival their alcoholic counterparts in both quality and experience.”
Consumer demand tells the story. Over the past five years, Google searches for alcohol-free wines have climbed steadily, driven by a younger generation that prioritizes health without sacrificing social connection. “It’s not a trend; it’s a movement,” Vanessa insists. “This shift isn’t temporary. It’s a fundamental change in consumer behavior, and the market is responding.”
Vin00s has capitalized on this momentum by turning its platform into both a trusted resource and a community hub. With user-generated reviews, video tastings, and authentic feedback, the site is breaking down barriers that once surrounded wine culture. “Our goal is simple: to make non-alcoholic wine accessible, cool, and relatable,” Vanessa says. “Wine is about more than alcohol content. It’s about experience.”
“Overshadowed? Not for long. There’s a revolution brewing—and this time, it’s alcohol-free.”
Vanessa de Souza Lage, Founder Vin00s
Health, lifestyle, and a smarter glass
The appeal of non-alcoholic wines goes beyond flavor. Health benefits have played a critical role in driving this movement forward. Studies have shown that non-alcoholic wines retain antioxidants and polyphenols found in traditional wines, which can improve heart health and reduce inflammation. Without the risks of alcohol—liver damage, impaired judgment, or the morning-after regrets—they’re an easy choice for those looking to balance indulgence and well-being.
“At Vin00s, we believe enjoying wine shouldn’t come at the expense of your health,” Vanessa explains. “This isn’t about compromise. It’s about having it all.”
That philosophy resonates across demographics, from teetotalers and designated drivers to pregnant women and wellness enthusiasts.
Transforming the hospitality industry
Beyond its consumer focus, Vin00s is quietly making waves in the business-to-business (B2B) world. Restaurants and bars are waking up to the value of alcohol-free wines—not just as a courtesy offering but as a real opportunity to boost sales. “Luxury hotels and Michelin-starred restaurants are leading the way,” Vanessa says. “They’re realizing that alcohol-free wines pair beautifully with food and—here’s the kicker—customers tend to order more bottles when the wine doesn’t contain alcohol.”
Vin00s is already gearing up for the future. In 2025, the platform will launch direct-ordering capabilities in Spain and Portugal, streamlining procurement for restaurateurs and putting premium non-alcoholic wines on more tables than ever before.
A platform that empowers
In a traditionally male-dominated industry, Vin00s stands out as a platform that not only champions non-alcoholic wines but celebrates the women leading the charge. Vanessa highlights trailblazers like Kylie Minogue and the Delavingne sisters, as well as brands like French Bloom and Oddbird, all founded or co-founded by women. “These women are challenging the status quo and shaking up the industry,” she says. “Non-alcoholic wine is inclusive by nature. It’s for everyone—regardless of health, religion, or lifestyle.”
Through storytelling, reviews, and community engagement, Vin00s amplifies these voices, creating a ripple effect that empowers both entrepreneurs and consumers.
What’s next for Vin00s?
Vin00s has no plans to slow down. With sights set on expanding into new markets and collaborating with innovative winemakers, Vanessa envisions a platform that sets the gold standard for non-alcoholic wine. “Our goal is to build something so valuable and trusted that it becomes the go-to resource worldwide,” she says. “We want to dominate the space—not just for consumers but for the industry itself.”
As the non-alcoholic wine movement gathers pace, Vin00s isn’t just riding the wave. It’s creating it. With every review, every tasting, and every shared story, the platform is proving that wine culture doesn’t need alcohol to be extraordinary.
For Vanessa, the revolution is just beginning. “Overshadowed? Not for long,” she says with a smile. “There’s a revolution brewing—and this time, it’s alcohol-free.”
