How is SEAT getting ready for a new era in mobility?
We are preparing SEAT for the coming century. We are already very well positioned in connected cars and we are digitizing our company step by step. It is my responsibility to help SEAT build up its software capability to prepare for the digital future. This year we are creating our own software house. Our aim is to be the front runner in solutions such as digitized services for connected cars and new mobility concepts such as Minimó, an all-electric concept car which combines the best of cars with the best of motorcycles. As of 2019, it is SEAT’s job to spearhead the Volkswagen Group’s micromobility strategy by coming up with ideas and creating products specifically designed for short trips within cities.
Why is now the right time for SEAT to invest more in software development?
We need to adapt to a fast-changing environment and successfully complete the company’s digital transformation. Having our own software house employing more than 100 people here in Barcelona will help us digitize our processes and develop new business models and mobility services. To transform from a car manufacturer into a mobility company, software has to become one of our core competences.
“Software development is critical to the future of the car industry.”
Dr. Sebastian Grams, CIO, SEAT
How are digital technologies already changing product development at SEAT?
We have increased our use of computer simulations. Because road tests can be carried out on a computer, simulations save us a lot of time, effort and materials. For testing future mobility solutions, we also utilize very advanced simulators that can take into account vehicle-to-vehicle communications. Other important technologies include Augmented Reality (AR) in the design process and 3D printing in prototyping, design and production.
Big Data is another priority for SEAT: our aim is to learn from the data we are collecting in our internal processes and to create algorithms that could help us in purchasing decisions: for example, algorithms which tell us when it is the best time to place an order.
How is SEAT innovating in powertrain technology?
We strive to offer as many powertrain technologies as possible to drivers. We are strong believers in the potential of gas, and we have already launched several models which are powered by CNG (compressed natural gas).
We have already started our e-offensive by presenting the 100% electric concept car SEAT el-Born, the SEAT Minimó concept and the CUPRA Formentor, a high-performance plug-in hybrid CUV
As published in TIME magazine
