The opening of CUPRA’s largest City Garage in Madrid, a grand event for the CUPRA tribe, was a resounding success. Hosted by the famous TV presenter David Broncano, whose humor added a lively spark to the evening, the event was a true celebration of CUPRA’s ethos and community. This gathering of CUPRA enthusiasts and distinguished guests, including CEOs and city mayors, highlighted the Barcelona brand’s deep connection to Madrid’s diverse and vibrant culture, embodying the spirit of the CUPRA tribe in every aspect of the event.
This space isn’t just about cars—it’s a fusion of art, music, gastronomy, and sport, offering a unique experience that goes beyond conventional automotive showrooms.
Imagine stepping into a realm where Mediterranean elegance meets Madrid’s rebellious spirit. The City Garage, split across two levels, boasts a multidisciplinary showroom, a chic restaurant, and an auditorium. Its interior, a harmonious blend of local heritage and modernity, features Madrid granite, artistic expressions, and a touch of green with a stunning vertical garden. It’s a space that not only showcases vehicles but also serves as a canvas for Madrid’s artistic and cultural landmarks.
The CUPRA Mad Room by B-Lab, an innovative immersive reality space open to the public, marks a European first, pushing the boundaries of experiential retail. Here, CUPRA isn’t just selling cars; it’s selling a lifestyle, a philosophy.
This City Garage, a part of CUPRA’s global expansion with other garages in major cities worldwide, is a testament to the brand’s unstoppable growth. Following a record-breaking year with over 230,000 vehicles delivered, CUPRA stands as a rapidly ascending name in the automotive world, proving that it’s not just a car manufacturer, but a lifestyle curator.
CUPRA’s City Garage in Madrid is more than a point of sale; it’s a statement, a destination, a celebration of the brand’s journey, and a bold stride into the future. It’s where the spirit of Madrid meets the essence of CUPRA, creating an unforgettable experience for the city’s most adventurous souls
