Electrification, digitization, connectivity and mobility will all define personal transportation in the future.
In response, SEAT has set up an Easy Mobility Team, encompassing professionals from across its business units, to drive the company’s transformation in three key areas: digitization and R&D, customer experience and business development.
The Barcelona-based automaker is determined to lead the pack in digital connectivity. It was the first brand worldwide to introduce a CarPlay-compatible app, allowing iPhones to be used seamlessly while driving and traveling.
The recently launched SEAT Live Store is a platform that enables users to personalize cars virtually before they become a reality. The company has also signed a deal to sell its Mii by Mango model via online retailer Amazon in France.
SEAT is now working with private-sector and academic partners to develop new mobility ecosystems for cities. The CARNET urban mobility research center and a recent agreement with Conector to launch a start-up accelerator, both based in in the vibrant and innovative city of Barcelona, are important steps on the road to easy mobility
