Hyundai
5 articles
Pioneers in fuel cell and electric mobility
With air quality in cities deteriorating over recent years, sustainable mobility solutions are coming into focus. We are at the outset of an eco-cars era.
Concept car sets new standards for hydrogen power
By 2020, Hyundai expects to launch 14 or more environmentally-focused models, including hybrids, plug-in hybrids and electric vehicles.
Digitally driven: marketing innovations reach new segments
Carmakers need to eliminate silo structures and overcome traditional organizational boundaries. The goal must be to put the customer at the center and not the product.
The digital retail revolution
Since the advent of online banking and digital retailers such as Amazon and eBay, you can now get almost anything you can think of delivered to wherever you are with just a click.
Q&A: Hyundai Motor Europe
Jochen Sengpiehl, Vice President Marketing: "The biggest challenge we are facing is the clash between two industries: the digital industry and the old car industry."