Middle East
43 articles
Keep on smiling
When historians tell the tale of the modern transformation of Saudi Arabia, they might like to start with the story about a night in Riyadh 10 years ago. On the empty stage of an unassuming cultural center, a young Saudi…
Dream without limits
Of the three disciplines in Olympic fencing, the épée, foil, and sabre, the épée may be the most challenging. As well as using the heaviest blade, épée fencers need to develop expert defensive strategies and counterattacking skills, testing their physical…
Luxury tourism redefined
When veteran real estate developer John Pagano received a phone call from one of the world’s largest sovereign wealth funds three years ago, he sensed that change was in the air.
Shining a light on Saudi design
Just six years after launching her brand, Nuun Jewels, Saudi jewelry designer Nourah Al Faisal has earned an international reputation, and she is using her celebrity to help support the Kingdom’s fast-growing design community. “Designers like me who have the…
Travel trailblazer in Saudi Arabia
With the world preparing to relax restrictions on international travel, one destination above all others is on the lips of every adventurous traveler: the ever-surprising Kingdom of Saudi Arabia.
Chemicals giant in driving seat of innovation
Long a pivotal player in the global energy and chemicals market, in recent years Saudi Arabia has emerged as a hotbed for the research and development of technologies that can help make contemporary life more energy efficient and environmentally sustainable.
Arabian destination of dreams
This January, out of the desert sands, a flotilla of hard-charging motorcycles, sports cars, quads, trucks, and buggies powered over the dunes, racing to the finish line of the 2020 Dakar Rally—the first-ever edition of the legendary competition to be…
The quest for innovation
The Entrepreneurship World Cup invites startups from anywhere to compete for the championship.
Opening a new era in luxury tourism
Visitors to the stunning northwestern shore of the Red Sea this year will be able to witness a once-in-a-lifetime experience: the arrival of an entirely new destination in the global travel market.
Trends shaping the consumer experience in 2020
In 2019, the quest for enhancing consumer experience drove brands across the MENA region to fully dedicate themselves to their consumers, building and maintaining their trust. Brands that invested in serving relevant and personalized communications, products, and services emerged victorious,…