Technology is moving faster than ever, radically changing everyday life and bringing us closer to a fully digitalized world, which has big data at its core.
The opportunities of this fast-moving transformation are nearly limitless for companies, which must constantly adapt their strategies and operations to reap the benefits of the digital revolution.
In an increasingly digitalized world, data have become a source of huge strategic and economic value and a key driver of growth. Data-driven companies are able to harness new sources of revenues and unlock new business models, allowing them to lead the change and stay competitive.
However, to fully leverage on these opportunities, data must be put into context, analyzed, and thus remain connected to the real world and real customer needs.
No value can be extracted from data without a complete knowledge of the human element behind it, and data processing cannot be successful without a clear and thought-out strategy.
In a data-driven world, companies that want to set the pace rather than just keep up must build their strategy and business model around the understanding of data that digitalization gives them access to, connecting data with concrete corporate objectives and customer needs.
Without the human touch, no big data is smart enough
Ernesto Ciorra, Head of Innovation and Sustainability, Enel
As published in TIME magazine
